Increase profitable campaign budgets
BUDGET_OPPORTUNITY
maxAcos0.3
minRoas3
minSpend20
minBudgetUsage0.85
increasePercent15
Max 20% per runMax 30% per day180m cooldown
Automation rules
Template-based rules can auto-apply changes only within budget, bid, cooldown, and daily-change guardrails.
Create from template
Enabled
Lower inefficient target bids
CUT_INEFFICIENT_BIDS
maxAcos0.45
minSpend20
minClicks25
zeroSalesOnlyfalse
decreasePercent20
Max 25% per runMax 35% per day240m cooldown
Raise bids on efficient targets
SCALE_EFFICIENT_BIDS
minRoas5
minClicks25
minOrders3
increasePercent12
minConversionRate0.08
Max 15% per runMax 25% per day240m cooldown