Automation rules

Template-based rules can auto-apply changes only within budget, bid, cooldown, and daily-change guardrails.

Create from template

Increase profitable campaign budgets

BUDGET_OPPORTUNITY

Enabled
maxAcos0.3
minRoas3
minSpend20
minBudgetUsage0.85
increasePercent15
Max 20% per runMax 30% per day180m cooldown

Lower inefficient target bids

CUT_INEFFICIENT_BIDS

Enabled
maxAcos0.45
minSpend20
minClicks25
zeroSalesOnlyfalse
decreasePercent20
Max 25% per runMax 35% per day240m cooldown

Raise bids on efficient targets

SCALE_EFFICIENT_BIDS

Enabled
minRoas5
minClicks25
minOrders3
increasePercent12
minConversionRate0.08
Max 15% per runMax 25% per day240m cooldown