manual
COMPLETEDStarted Jun 10, 8:25 PM · Completed Jun 10, 8:25 PM
Applied 8Proposed 0Skipped 0Failed 0
| Action | Status | Current | Proposed | Delta | Reason |
|---|---|---|---|---|---|
| INCREASE_CAMPAIGN_BUDGET | APPLIED | $120.00 | $138.00 | +15.0% | Backpack Scale Winners used 89% of budget while staying efficient. |
| INCREASE_CAMPAIGN_BUDGET | APPLIED | $80.00 | $92.00 | +15.0% | Yoga Mat Launch - Exact used 94% of budget while staying efficient. |
| DECREASE_TARGET_BID | APPLIED | $0.72 | $0.58 | -19.4% | close-match spent $31.00 with weak conversion quality. |
| DECREASE_TARGET_BID | APPLIED | $1.35 | $1.08 | -20.0% | leak proof shaker bottle spent $24.00 with weak conversion quality. |
| INCREASE_TARGET_BID | APPLIED | $1.10 | $1.23 | +11.8% | carry on backpack has 5 orders and strong efficiency. |
| INCREASE_TARGET_BID | APPLIED | $1.20 | $1.34 | +11.7% | non slip yoga mat has 9 orders and strong efficiency. |
| INCREASE_TARGET_BID | APPLIED | $0.95 | $1.06 | +11.6% | thick yoga mat has 3 orders and strong efficiency. |
| INCREASE_TARGET_BID | APPLIED | $1.65 | $1.85 | +12.1% | travel laptop backpack has 15 orders and strong efficiency. |